Oakley: Future Genesis | ComplexConverations

In the beginning, Oakley had a vision. The world Oakley created has remained strong for decades, but the real world around it changed. With renewed focus on rebellious optimism in a fragmented world, Oakley evolved with purpose. They brought along new collaborators to bring along these new proofs of concept into the hands of consumers. All along, they stayed true to that brand DNA. How'd they do it? This ComplexConversation is a unique master class about how Oakley innovated for the future while honoring the past. Chapters 00:47 - 02:43: A primer on Oakley’s history 02:43 - 04:21: Original Max Fearlight commercial 04:21 - 6:29: What did this ad mean for the brand at the time? 6:29 - 10:28: Oakley partnerships with Michael Jordan and Dennis Rodman 10:28 - 13:19: Diamond Deshields remembers growing up with Oakley, family Oakley athletes 13:19 - 15:32: Bobby Hundreds' memories of Oakley growing up in Southern California 15:32 - 20:46: History behind Overthetop , Medusa, Mars x Leather 20:46 - 22:11: Oakley Blade 2.0 Watch 22:11 - 25:10: Diamond Deshields on incorporating Oakley into WNBA tunnel fits 25:10 - 27:32: Bobby Hundreds on Pharell custom glasses purchased by Drake 27:32 - 29:14: What is Future Genesis? 29:14 - 30:34: Future Genesis video teasers 30:34 - 32:00: How Future Genesis is a platform for the brand in the future 32:00 - 36:49: Brain Dead collab with Oakley Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex Check out more of Complex here: htt