Fratello Talks: The Quest For Relevance In A Hype-Hungry Watch Industry

Welcome to the latest episode of Fratello Talks. This week, Nacho is joined by RJ and Lex to discuss our thoughts on a hype-hungry watch industry. Lately, more than ever before, it seems that big brands within the watch industry are doing their best to remain relevant by chasing hype. We saw the natural hype behind the Swatch × Omega MoonSwatch take over the world a couple of years ago, but have brands been successful in manufacturing the excitement behind it? Before we answer that question and look at several examples of how brands have attempted to do so, let's see what's on the wrist today.