Why Malaysia Dominates Raw Denim

SIGN UP: https://store.stridewise.com/ be the first to know when our store selling Southeast Asian denim goes live! ↓Related Videos↓ * Inside VIETNAM'S raw denim subculture: https://www.youtube.com/watch?v=KMHKBMgRxj4 * Dyeing denim with mangroves in Indonesia: https://www.youtube.com/shorts/U124VZX1XFI * Inside India's Hottest Boot Brand: https://youtu.be/i-Gu8d_rMUM * 10 Ways to Save Money on Boots http://stridewise.com/best-boot-deals Did you know Malaysia wins more denim fading contests than any other country in the region? I flew all over the country interviewing brands, stores, and influencers to find out why the raw denim scene is thriving there, how they wear heavy denim in the tropics, and how they incorporate local culture, religion, and mythology into this all-American material. Thanks to everyone who appeared in the video: * Wan, from Raw Denim House: https://www.rawdenimhouse.com * Chie, Cheese Denim Works: https://instagram.com/cdw.co * Hanif, Denim Monger: https://www.instagram.com/denimmonger * Hassan, Marimandi Jeans: https://www.instagram.com/jeanmarimandi/ * Latif, champion fader: https://www.instagram.com/don_3rd_born/ * GG, champion fader: http://instagram.com/geegeeroquai * Azril, local influencer: https://www.instagram.com/abangriak 00:00 Why are we in Malaysia? 01:55 Why wear heavy denim in the tropics? 03:30 The Japan Connection: How raw denim came to Malaysia 04:30 How Malaysia wins denim fading contests 06:13 How often do you wash your jeans?