Rhode’s pop-up was a public humiliation ritual

Hailey Bieber’s Rhode pop-up was an embarrassing example of what can go wrong when you try to manufacture hype through artificial scarcity, exclusivity, and social media buzz instead of creating a genuinely positive customer experience. the difference between the way the Rhode influencers were treated vs the paying customers was also a hard watch. In today's video, we're unpacking why these viral marketing tactics are finally starting to wear thin.