GANT Shirtmakers Presents: A New York Love Story (Kind Of)

The short film follows our protagonists, our neighbors in Nolita, as they go about their daily lives, running into friends, fiends, and fellow locals along the way. GANT’s history is a New York love story, too, as it started in the city’s Garment District with the shirt. Since 1949, we have painstakingly honed our craft, and today, our shirts are a sartorial staple and a significant part of our heritage. It’s no wonder the main characters of the short are dressed in classic GANT shirts—they are designed to work for anything New York City throws at you. #GANT