PWRUP Returns to HOKA UTMB Mont-Blanc

When you run together, you run for something bigger than yourself. Born on the streets of Paris in 2019, PWRUP brings together like-minded individuals in the pursuit of movement, connection, and adventure. For HOKA Ambassador Ruddy Trobrillant, PWRUP has helped him go from a torn ACL to a finish at CCC. Next week, the PWRUP crew returns to Chamonix to take part in the iconic HOKA UTMB Mont-Blanc once again. Directed by DAYNA'S HOUSE // Produced by Hometown #FlyHumanFly #UTMB #TrailRunning