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From city walls to Sneakers

Feb 26, 2018 · 1.6K views

In this video

Format
Campaign
Category
Shoes
Season & event
SS18
Products & items
sneaker
Styles & eras
street art

Tags by FashionTube, read from the title and description. They are not YouTube categories.

DescriptionJust Cavalli challenges six street artists to create six representative walls of the brand world, Fatima de Juan’s spray (stage name Xena) won and met the Just Cavalli Spring Summer 2018 collection with the creation of the GRAFFITI SNEAKERS. Fatima, originally from Palma de Mallorca, loves to combine fashion and grafMore
Just Cavalli challenges six street artists to create six representative walls of the brand world, Fatima de Juan’s spray (stage name Xena) won and met the Just Cavalli Spring Summer 2018 collection with the creation of the GRAFFITI SNEAKERS. Fatima, originally from Palma de Mallorca, loves to combine fashion and graffiti, is inspired by the New York scene of the late '70s and by comics. Against the black background of the GRAFFITI SNEAKERS, the bright colors of a strong and decided female figure stand out. The figure is flanked by a snake, symbol of the brand reinterpreted in a pop key. The sneaker is the result of a mixture of values: the street, the underground culture and transgression, that are increasingly strong values ​for the Millenials and Z generations, who were asked to vote on the official @justcavalli_official profile for the strongest artwork of the six exposed to see it represented on the Limited Sneakers for sale exclusively in the Just Cavalli flagship stores and on the website justcavalli.com from the beginning of March. Discover more through www.justcavalli.com #JCTribe #JCGirls #JCBoys

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