How the drugstore DESTROYED itself

Drugstore makeup, as we know it, no longer exists. Makeup Musings Playlist: https://www.youtube.com/playlist?list=PLTo_pVkRHQ74MIV0Fck2pgl0QnQEfWZ81 ——— PRODUCTS MENTIONED: Hard Candy Sheer Envy Hydrating Primer $7 https://go.magik.ly/ml/245x1/ CoverGirl Simply Ageless Skin Perfector Essence (Shade 3) $21.49 https://howl.me/cneoTrhLM2R Milani Conceal + Perfect Concealer $10.99 https://howl.me/cneoUMjz3mg E.l.f. Camo Liquid Blush (Peach Perfect) $7 https://howl.me/cneoWfVuBiE E.l.f. Halo Glow Liquid Filter (Shade 3) $14 https://howl.me/cneoWXLeCW4 E.l.f. Halo Glow Setting Powder (Light Pink) $8 https://howl.me/cneoVEdzZGV Ulta Beauty Collection Ultra Slim Brow Pencil (Soft Brown) $11 https://howl.me/cneoY6ONEN6 Pixi Endless Shades Stick (Matte Cognac) $14 https://howl.me/cneoX6CuoIq Ulta Beauty New Heights Mascara (Brown) $11 https://howl.me/cneoZ3fqpRn CoverGirl Outlast Lip Stain (10 Sugey Girl) $11.99 https://howl.me/cneo0OAQlWT NYX Fat Oil Slick Click (Link in Bio) $11 https://howl.me/cneo1Oo34iR —------ ARTICLES MENTIONED: Yahoo Finance: https://finance.yahoo.com/news/as-spending-on-beauty-slows-consumers-shift-to-premium-products-182602913.html BoF Dupes: https://www.businessoffashion.com/articles/beauty/why-gen-z-loves-dupes/ McKinsey: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-beauty-boom-and-beyond-can-the-industry-maintain-its-growth Gina Vo Substack: https://makeupcompact.substack.com/p/the-short-end-of-the-l