How Zodiac Went From Icon to TJ Maxx

Zodiac used to be a legit Swiss tool watch brand… so what happened? In this episode, I break down the rise of Zodiac, the Sea Wolf, the Fossil-era revival, and where things started to go wrong. We’re talking oversaturation, $2K pricing, STP movements, and why this brand feels completely different today. At this price point, you’re competing with Longines, Oris, and more… so is Zodiac still worth it? Let me know what you think in the comments. ⸻ https://thetimetellershop.com/ info@thetimetellershop.com