LFW June 2020 | Music Meets Fashion Competition | A Conversation with James Long | ICEBERG

James Long, Creative Director of ICEBERG, gives us his tips for the future of fashion and what he’s looking for in the applications of the MTV X British Fashion Council’s ‘Music Meets Fashion Competition’, in partnership with ICEBERG and River Island. #LFW #LFWReset Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Website: http://www.britishfashioncouncil.co.uk/ British Fashion Council Facebook: https://www.facebook.com/britishfashioncouncil/ British Fashion Council Twitter: https://twitter.com/BFC British Fashion Council Instagram: https://www.instagram.com/britishfashioncouncil/