SOBER DESIGN HOUSE | SAFW AW27

Who should be in the audience when a brand celebrates twenty years? For Sober Design House founder Tshepo Mafokwane, it’s the women who have supported the brand and understood what she’s been building. In this conversation, she reflects on what experience has taught her about designing for women and running a business. Her AW27 collection, The Next Chapter, began by looking back: what has stayed constant, what has changed and who Sober is today. Mafokwane also considers what makes South African fashion distinctive. The blend of lived experiences, cultures and heritage gives designers something particular to draw from—and translating those influences into clothes takes both authenticity and work. Filmed at Cherie de Villiers Gallery at Hyde Park Corner, with thanks to the team for hosting this conversation. Sober Design House Founded by Tshepo Mafokwane in 2006, Sober Design House is a South African womenswear label. Its collections combine refined tailoring with fluid fabrics, supported by limited production and thoughtful construction. Discover the brand: https://www.safashionweek.co.za/sober SA Fashion Week Since 1997, SAFW has connected designers with the people, platforms and opportunities that help their businesses grow. The AW27 Collections take place from 20 to 25 October 2026 at The Forum, Hyde Park Corner, Johannesburg. The 20 October showcase is invitation only; public ticketed shows begin on 21 October. See The Next Chapter on the runway Sober Design Hous