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What You NEED To Know About ELF & This Creator + Leaked Labs Gets MORE Controversial | Makeup News

May 3, 2026 · 93.7K views

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DescriptionWelcome back to What's Up in Makeup news! This week, did ELF Beauty steal from a small creator, or is the story more complicated than it looks? Plus, a major Leaked Labs update, confirmation that Susan Yara purchased the Playa Beauty brand name from Forma, QVC and HSN's parent company file for bankruptcy, Pat McGrath LMore
Welcome back to What's Up in Makeup news! This week, did ELF Beauty steal from a small creator, or is the story more complicated than it looks? Plus, a major Leaked Labs update, confirmation that Susan Yara purchased the Playa Beauty brand name from Forma, QVC and HSN's parent company file for bankruptcy, Pat McGrath Labs emerges from Chapter 11, David Beckham sues Coty, and The Ordinary opens possibly the strangest pop-up in beauty history. It's a great show! I hope you love it as much as I loved putting it together! *Articles* RSD - https://my.clevelandclinic.org/health/diseases/24099-rejection-sensitive-dysphoria-rsd Playa - https://tinyurl.com/px7zx8c6 https://tinyurl.com/46tewpwk QVC - https://tinyurl.com/m4sx893z https://tinyurl.com/4s36p67n Pat McGrath - https://tinyurl.com/mpzrf8rz Coty - https://tinyurl.com/6eewf5v9 https://tinyurl.com/uryp9chn NYX - https://tinyurl.com/vu5n39nx https://tinyurl.com/2zxsevr9 Burts Bees - https://tinyurl.com/2xrse535 The Ordinary Pop Up - https://tinyurl.com/yx5vdm7h *Videos* ELF Ads for the “Face Card” Campaign - https://www.instagram.com/reel/DP2CyMNkr8V/ *Purchase Links (not affiliated)* Burt’s Bees x Grillo’s Pickles - https://www.walmart.com/ip/Burt-s-Bees-x-Grillo-s-Pickle-Lip-Balm-0-15-Oz/19469622538 *Time Stamps* 0:00 Intro 2:18 Did ELF Steal From This Creator? 14:28 A BIG Leaked Labs Update 31:25 Susan Yara DID Buy Playa from Forma 34:33 QVC/HSN Parent Files For Bankruptcy 37:10 What's Next for Pat McGrath Labs?

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