adidas MakerLab Event Live at Brooklyn Creator Farm

With season 6 under wraps, we bring you a special bonus episode as we prep for season 7. In this episode, jeffstaple sat down with three innovative footwear designers around the globe—Helen Kirkum, Shun Hirose of RECOUTURE and Alex Nash—and is later joined by adidas’ MakerLab Creative Director, Jose Cabaco, Senior Director of Digital Strategy, Tareq Nazlawy and adidas Statement Creative Director, Yohan Ham. Part of the brand's new initiative called MakerLab, the three designers were invited to reimagine the iconic Campus 80s. Over the course of months, they were allowed to bring their design into fruition by working out of the adidas HQ in Herzogenaurach, Germany and later at the brand’s factory in Vietnam, where they oversaw all production and packaging. The final product was launched on a StockX IPO with only 333 limited-edition pairs available for purchase. For more information: https://stockx.com/ipo/adidas-mkrlab-campus-80s-ipo & https://news.adidas.com/originals/adidas-makerlab-propels-emerging-designers-to-bring-limited-edition-campus-80s-into-the-global-marke/s/80df26a9-6bd8-43ec-9b37-149e13a26c84 https://hypebeast.com/2019/11/business-of-hype-jeffstaple-adidas-makerlab Additionally, feel free to hit Jeff on Twitter, @jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode. https://hypebeast.com/radio https://anchor.fm/businessofhype https://podcasts.apple.com/us/podcast/business-of-hype/id1242776507 https://o