Counting down Expo Dubai with Swatch

SWATCH SETS OFF THE EXPO 2020 DUBAI COUNTDOWN With exactly 300 days to go until the UAE welcomes the world to Expo 2020, Swatch, the event’s official timing provider, has kicked off the final leg of the journey to the next World Expo with the launch of a countdown clock at the Dubai Frame. At a virtual event held on 5 December, 2020, Swatch introduced the official Expo 2020 Dubai countdown clock, with Egyptian-born, Dubai-raised professional skateboarder Karim Nassar taking online viewers on a thrilling journey across Dubai before arriving at the Dubai Frame to start the clock. Pushing the limits of creativity and chasing constant progression, Swatch is known for its partnerships with pioneering athletes and has been on the skateboarding scene since the 1980s. The message is clear: The world may have pressed pause during the last months, but now it’s time to come together and create the future. After all, time is what you make of it. Taking place from 1 October 2021 to 31 March 2022, Expo 2020 Dubai is gearing up to bring its theme of ‘Connecting Minds, Creating the Future’ to life. The six-month event will be a celebration of human spirit, resilience and optimism, and will capture the world’s imagination by welcoming the best minds and the most innovative ideas from across the globe. Manal AlBayat, Chief Marketing and Communications Officer, Expo 2020 Dubai, said: “Opening in the UAE’s Golden Jubilee year, Expo 2020 is an incredible opportunity to celebrate 50 year