AFENDS - SEASON 3 2025

For Season 3, 2025, we’re drawing parallels between past and present. Across men’s and women’s, the collections explore contrast and medieval themes: grunge meets myth, and earthy tones run through surf and streetwear silhouettes. New seasonal colours drop in Red Rum, Marrakesh, Hunter Green, Fuel, Sycamore, and introducing two new denim washes: Vintage Wash and Ink. We’re excited to welcome two new artists into the mix: Em Niwa, an Australian-Japanese multimedia artist living and creating on Gubbi Gubbi Country, whose background in animation and early connection to Japanese culture helped create her distinctive digital illustration style; and Ella Thrupp, a Byron based artist known for her 'floating' technique, building up layers of acrylic and glaze to create rich, celestial florals that felt like a natural fit for the season. Returning collaborators Tokes and Luka Du Chateau continue to bring their signature edge to graphics and prints, cementing their place in the Afends visual language. This season is all about contrast, so we took it to a raw, rugged environment where modern design meets primal textures. Photographer: @grant_tyrrell Videographer: @nickpollet HMU: @laurenandrellbeauty Talent: @elizabeth.shuhlin + @___giovanni__________ Producer: @darcydexter Assistant: @ellieottery Styling: @nicholasosullivan + @clare_duffy_designer