AZURA LOVISA Spring 2022 London - Fashion Channel

AZURA LOVISA Spring 2022 London - Fashion Channel Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04 Visit our Shop: https://www.fashionchannel.shop Azura Lovisa is a London-based slow fashion luxury label rooted in storytelling, exploring hybridity and transcultural exchange while crafting a contemporary mythology people can inhabit. Drawing from her mixed Malaysian-Swedish heritage and influenced by her experience growing up in Miami, Azura Lovisa creates an otherworldly wardrobe for international identities. Southeast Asian aesthetic traditions are interpreted via a Scandinavian design approach, with a focus on sensuous materiality, elegant silhouettes, mindful craftsmanship, and holistic harmony with the earth. Garments are made with intention, featuring handwoven natural fabrics where marks of the maker are evident; committed to sustainability, ethical practice, and honoring traditional crafts and heritage, Azura Lovisa designs collections that are small, seasonless, and gender fluid. Narratives unfold in interconnected cycles, building a distinctive visual universe that accumulates density with time, returning to signature elements and themes. ABOUT THE BRAND: Azura Lovisa is a Swedish–Malaysian designer, artist, and writer based between London and Miami. She graduated from Central Saint Martins with a BA in Womenswear, and earned experience at Balenciaga and Peter Pilotto before launching her label. Her multicultur