The First-Ever Digital India Couture Week: Name Is Love; Couture 2020

Love: love for self, love for all genders, love for all body shapes, love for all ethnicities and love for all sexualities. There is a new wave of social change in India. While we were casting for ‘Name Is Love’, we discovered brave stories where differences are not just accepted but celebrated. We are enamoured by these individuals’ sheer optimism; their experiences feel familiar yet bold. “Shooting a campaign of this magnitude and especially at a time like such was not an easy job. We shot with 18 models, casting them was a deeper process. We delved into the pulse of new India, their lives and their stories. We visited each and every location with the advised safety protocols and detailed each and every element on the set even the paint on the walls! It was an emotional journey for me and this project is very close to my heart as it calls out everything that the brand believes in—Love and Hope”- Gaurav Gupta @fdciofficial ———————————————————————— #NameIsLove #GauravGupta #LoveIsLove#GauravGuptaCouture #ICW2020 #IndiaCoutureWeek #Couture2020 #Runway #FDCI #DigitalFashionWeek #DecodingCouture#TheYearOfChange#2020