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Catching Up — Demna's Gucci, Anna Wintour's Tone-Deafness, And Why I'm Off Twitter

May 9, 2026 · 3.1K views

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Demna

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DescriptionBack on the channel after two months away — fashion month across London, Milan and Paris, then jury service for a month in court. Catching everyone up on what's been happening and answering questions live. What I cover in this stream: — Demna's Gucci debut: the £5 million in ready-to-wear pre-sales in the first few dayMore
Back on the channel after two months away — fashion month across London, Milan and Paris, then jury service for a month in court. Catching everyone up on what's been happening and answering questions live. What I cover in this stream: — Demna's Gucci debut: the £5 million in ready-to-wear pre-sales in the first few days, why I don't think the collection itself was particularly innovative, and the much more interesting question — can it actually turn around Kering's finances? — Why I won't be active on Twitter anymore: the platform problem when you actually work behind the scenes on brand marketing strategy — Anna Wintour's $900 dress moment and what it reveals about old-money tone deafness when it comes to working class realities — My background growing up in Tilbury, paying my own way through Central Saint Martins, and the difference between the working-class designer hustle and the rich-kid pipeline at CSM — Eugene Rabkin and Style Zeitgeist: why his fashion criticism actually lands even when you disagree with him — Why the Gucci team flying me to Milan doesn't compromise the review — the consultancy model, brand relationships, and how being critical actually grows the business — The state of British fashion journalism, Anttop 6, the LVMH Prize, Luke Derek, Tracelene at Goa, and which CSM designers are actually worth watching — Cars, interior design, dating after 25, snowboarding, and the random tangents that come with a catch-up stream Subscribe for fashion business analy

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