INDUSTRY INSIGHTS with Shape Innovate: Mohsin Sajid (Endrime)

Inside the World of Denim with Mohsin Sajid From designing for the world’s top denim mills like Naveena, Neela, and Candiani, to creating sustainable concept collections for TENCEL®, and even documenting cutting-edge recycling technology—Moshin Sajid from Endrime is redefining the future of denim. In this exclusive interview with Muchaneta ten Napel from Shape Innovate we dive into his 12-year journey with ENDRIME, his groundbreaking new book showcasing 200 curated and digitalized garments from his 3,000-piece denim archive, and his mission to educate the next generation of designers. With over 15 years of teaching experience, he bridges the gap between industry and academia, tackling topics like sustainability, waste-free design, and the future of cotton. He’s a really passionate tutor that still got its foot in the industry. Don’t miss this insightful conversation with this denim mastermind about sustainability, waste-free design, and why denim is at the heart of every major fashion brand.