What’s the point of records and complications ?

It seems like every watch we see in magazines and online has some new record-breaking feature. Or else it's a new function that's never been seen before. Do records and complications really make a watch better? More specifically, how do records and complications make a watch better for the buyer? Moderator: Suzanne Wong, Revolution Speaker(s): Michael Friedman, Audemars Piguet / Christian Selmoni, Vacheron Constantin / Pierre Halimi, FP Journe / William Massena