The Beauty Authority: Erica Taylor’s Makeup Tips for 40+

If you're Gen X, a Xennial, or an Elder Millennial, this one's for you. In this episode of The Beauty Authority, Tatiana Bido sits down with veteran makeup artist and viral content creator Erica Taylor, who has her career helping other women feel confident in their skin — especially after 40. From the skin prep step that changes everything, to the placement tricks that lift and brighten, Erica breaks it all down in the no-nonsense, approachable way she's become known for. She also shares details on her exciting new Doll10 collab and her new book, The Magic of Makeup. If you've ever felt like your makeup routine needs a refresh but didn't know where to start, this is the conversation. Watch by section: 00:00 – Intro 00:47 – Erica's journey in the beauty industry 02:42 – Filling the gap in mature beauty content 05:10 – What changes after 40 and how to work with it 06:39 – The importance of skin prep 14:36 – Her book, The Magic of Makeup 17:17 – How to modernize your routine Hosted by Tatiana Bido, Director of Aesthetic Content, NewBeauty. #thebeautyauthority #EricaTaylor #MatureBeauty #MakeupOver40 #MakeupTips #NewBeauty #TheMagicOfMakeup #BeautyAdvice