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AFEW & reezy present Nike AIR MAX 90 "New Species"
DescriptionOnly the fittest survive. Since 1990, the Nike Air Max 90 is a staple - Unbeatable, a master of it's kind and a piece full of history. Like no other sneaker this model influenced so much subculture and the sneaker scene. The same is also transferable to the legendary luxury sports car brand Bugatti and the automotiMore
Only the fittest survive.
Since 1990, the Nike Air Max 90 is a staple - Unbeatable, a master of it's kind and a piece full of history. Like no other sneaker this model influenced so much subculture and the sneaker scene.
The same is also transferable to the legendary luxury sports car brand Bugatti and the automotive industry - Unbeatable, a master of it's kind and a piece full of history.
For the upcoming release of the Nike Air Max 90 "New Species", we've created a short film, for which we combined the two masters of each species and paired it with rap superstar REEZY as the main protagonist. He's always dressed on point and a sportscar enthusiast - the perfect connector of these two worlds.
Together they are a solid stable foundation.
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No Animals Were Harmed in the Making of This Film
Beim den Dreharbeiten zu diesem Film kam kein Tier zu Schaden.
Bugatti Düsseldorf: https://www.instagram.com/bugatti_duesseldorf/
reezy: https://www.instagram.com/reezysupreem/
Art Director: Tilo Kux https://www.instagram.com/mood.of.t
Cut & SFX: Rakhim Helm https://www.instagram.com/rakhim_helm
Concept: AFEW STORE https://www.instagram.com/afewstore
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