PUMA x BORIS BECKER | 30th Anniversary of a Wimbledon Win

It started way back when. Maybe before you were born. In the 60’s PUMA’s German design and development ‘engineers’ really began to perfect sport shoemaking. They considered human factors that other companies weren’t thinking of yet. Their heightened awareness of ergonomics helped them develop an orthopedic approach to footwear. These molded PU shoes were made in Europe, super high quality, tough to replicate, and conformed to the foot once broken in… How did this help a guy like Boris Becker? He could play longer without fatigue. He became one with his PUMA shoes. The ‘cradling of the foot’ was a game changer. In 1985, Becker became the youngest and first unseeded player ever to win Wimbledon and changed the game forever. With his shoes, his underdog style, and those tube socks, the man became bigger than the game itself.