MILK MAKEUP| MEET HYDRO GRIP GEL CONCEALER

It's not just a concealer. It's your everyday, all-over, throw-it-in-your-bag complexion essential. Meet NEW Hydro Grip Gel Concealer. WHAT IS IT? A clean, skincare-packed 12HR hydrating gel-to-cream concealer with buildable coverage for a naturally dewy finish. This all-over stick covers dark circles, blemishes, redness, hyperpigmentation, and evens out skin tone. WHAT’S IN IT? This clean + clinically proven concealer is packed with ingredients that keep your skin hydrated throughout the day and helps fortify your skin barrier, so your makeup doesn’t get dry, cakey, or settle into lines. Plus, it’s safe for sensitive skin and non-comedogenic. ➕ Triple-Powered Hyaluronic Acid deeply hydrates skin. ➕ Youth Peptide helps reduce the look of fine lines. ➕ Skin Barrier Strengthening Complex helps strengthen + moisturize skin barrier ➕ Blue agave extract helps smooth skin texture + lock makeup. ➕ Squalane + Aloe butter calm and hydrate skin ➕ Optical Brighteners reflect light to visibly brighten dark under eyes. HOW MANY SHADES? Gel Concealer comes in 25 flexible shades, so find your best match. HOW TO USE: ➕ Turn the dial at the bottom of the non-retractable stick—listen for the clicks—until a small amount of product is exposed. ➕ Swipe over the top with a concealer brush or glide product directly onto skin. ➕ Use a brush, sponge, or fingertips to blend in. WHEN CAN I BUY IT? Available now online @sephora, sephora @kohls, @amazonbeauty, and milkmakeup.com.