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Hedi Slimane Is Tired Of People Copying Him
DescriptionWhy did Hedi Slimane write a public, passive-aggressive letter warning Celine's new team? The drama between Hedi Slimane and Celine is far from over! We break down the passive-aggressive public letter Hedi Slimane recently issued, essentially warning the French house to stop "copying" his distinctive photographic stylMore
Why did Hedi Slimane write a public, passive-aggressive letter warning Celine's new team?
The drama between Hedi Slimane and Celine is far from over! We break down the passive-aggressive public letter Hedi Slimane recently issued, essentially warning the French house to stop "copying" his distinctive photographic style.
We delve into Slimane's notorious reputation as a "litigious queen," who famously won millions in lawsuits and maintained an unprecedented level of control over Celine's campaigns, imagery, and even scent line, taking royalties and ownership of all visual assets. We examine Celine's current Instagram feed to see if their new creative team, working under the new creative direction (now by Michael Rider), is truly struggling to shake off the black-and-white, high-contrast aesthetic. This story is a masterclass in protecting intellectual property and highlights the immense power a creative director can wield over a luxury brand's entire visual identity.
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Hedi Slimane , Celine , Michael Rider
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