Andrew - I like to dress well, so that’s what I do with store design, curate looks for the customer

On this episode of Westside Stories, Head of Visual Merchandising and Store Design, Andrew Peter, talks about how wanting to present himself well was what inspired him to work in visual merchandising, the importance of being a bridge between the store staff and the customer and the innovation that goes into designing a space that is welcoming and that entices the customer to buy a certain product. Shop the look here: www.westside.com Follow Westside here: https://www.instagram.com/westsidestores CREDITS: Guest: Andrew Peter Executive Producer: Umashan Naidoo Creative Director: Liana Deboo Created by Westside This is a Maed in India production. Head of Production: Mae Mariyam Thomas Project Manager: Shaun Fanthome Head of Audio Production: Kartik Kulkarni Sound Editor & Mix Engineer: Lakshman Parsuram, Nihar Temkar Senior Producer: Ruchi Sawardekar Junior Producer: Saakshi Samant Production Coordinator: Natasha Vakil Director & Video Editor: Jishnu Guha Assistant DOP: Roshan Paul Recorded at School Studio, Mumbai