HALF MAGIC: Makeup to Electrify the Room

Introducing the EYELECTRIC COLLECTION! All the vibrant, yet WEARABLE color you need to electrify the room in new and beloved formats. Coat your lashes with the rich color of EYELECTRIC Extreme Lengthening Mascara. The tubing mascara of your wildest dreams – extreme length and definition with absolutely zero trace of racoon eyes for all day, flake-free and smudge-proof wear. Add a sprinkle of extra magic to your look with our sparkling duo chrome shadows in Blushing Lizard and Mermacculate, sure to turn heads with their chameleon, shape-shifting color or amp up your look with two new stunning shades of GLITTEPRILL – Holy Goldie, the gold holographic sister to our best-selling Microcosm, and Merquoise, a stunning aqua green – perfect for powerfully eye-catching makeup looks. Connect with us: Get the magic at: https://halfmagicbeauty.com IG: https://www.instagram.com/halfmagicbeauty TikTok: https://www.tiktok.com/@halfmagicbeauty Hashtags: #HalfMagicBeauty NOW AVAILABLE AT ULTA https://www.ulta.com/brand/half-magic https://halfmagicbeauty.com/pages/store-locator --------------------------------------------------------------------------------------------------------------------------- ABOUT HALF MAGIC: From the imagination of award-winning makeup artist #DonniDavy (HBO’s #Euphoriamakeup artist), HALF MAGIC helps you shape-shift every day - from the silver screen to the grocery store. Whether you want an eye-catching blast of color or a subtle pop of glitter, HALF MAGI