Behind the Scenes: Bringing the Mountain & Valley Hubs to Life at LAAX | CultureCast

What makes an event truly special often happens beyond the main stage. Recorded at the LAAX Open 2026, this CultureCast behind-the-scenes feature follows Jessica and Pia as they take us through what it really takes to bring the experience to life across the Mountain Hub and the Valley Hub. The video offers an inside look at: • Planning and managing on-the-ground activations • Connecting the mountain experience with the valley service station • Creative concepts behind the different hubs • The coordination, detail, and teamwork involved • Why these moments beyond competition matter just as much Through visuals and walkthroughs, this episode shows how culture, creativity, and thoughtful project management turn an event into an immersive experience — reminding us that it’s not only about what happens on the snow, but also about everything built around it. CultureCast is Zalando’s long-form conversation and culture series recorded at the LAAX Open 2026, exploring the people, processes, and ideas that shape modern snowboarding events. Presented by Zalando --- Zalando is one of Europe's largest online shops: we have clothing, shoes, bags and accessories for the entire family, as well as a wide range of beauty, sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. www.zalando.com Follow us on Instagram: https://instagram.com/zalando Follow us on TikTok: @zalando