The Fashion Awards 2024 presented by Pandora | Discover the Trophy Design

Alongside Principal Partner Pandora, we are thrilled to collaborate with interdisciplinary artist and 2023 NEW WAVE: Creative, Jade Adeyemi, to create the trophy for The #FashionAwards 2024 presented by Pandora, taking place on Monday 2nd December 2024. Jade Adeyemi is a British-Nigerian interdisciplinary artist, who works across fashion, advertising, music, experiential spatial design and event installations. For the trophy, Jade was informed by Pandora’s expertise in jewellery design and inspired by the concept of circularity and capturing the symbiotic relationship between fashion and cultural innovation. Guided by the cycles found in nature, Jade explores themes of growth, resilience and transformation. Pandora crafts all its jewellery with 100% recycled silver and gold, and the brand has supplied the recycled silver for the creation of the trophy. The trophy's curved design symbolises the unpredictable and often non-linear journey to creative success. The intertwined silver element represents the intersection of #craftsmanship and #environmentalresponsibility while the mother-of-pearl finish references fragility and strength, mirroring oceanic shells that adapt and thrive in changing environments. Following extensive computer-aided design (CAD) work, each trophy was 3D printed by Creative Awards and then hand-painted by Kelly Allen, to ensure a unique artisanal touch. Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Websit