The Fashion Brand's Guide to Standing Out on Tiktok | BoF LIVE

Brands are searching for new ways to capture consumer attention and build lasting loyalty on TikTok. From fashion to beauty, companies are leaning into cultural capital and creator partnerships to grow their fan communities. In our latest BoF Live “The Fashion Brand’s Guide to Standing Out on TikTok,” in partnership with TikTok, we explore the creative strategies and partnerships driving standout, enduring brand moments on the platform. The Business of Fashion’s content strategist Yasmine Dahlberg hosted a panel discussion featuring BoF's commercial features editor, Dan Hastings; TikTok's North America emerging verticals partnerships lead, Karen Kang; and Danielle Macaluso, Kate Spade New York’s head of global communications. Subscribe to BoF’s YouTube channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Newsletter: https://www.businessoffashion.com/newsletters/ ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in