Life Is Beautiful

Life Is Beautiful honours the collection's exotic inspiration, playfully merging the European summer style of the Amalfi with Australia's unique aesthetic, where rugged coastline meets tropical rainforest and natural motifs combine with vibrant colour and embody all that we are. Simple yet powerful, "life Is Beautiful" or "La Dolce Vita" as they say in ITaly, captures the joy and simplicity of being by the ocean and at one with nature. The irrepressible belly laugh that comes when a wave sweeps you off your feet, or the inexplicable truth that literally everything feels better after a swim in salt water. Three words to remind us there is beauty, even in uncertainty. Three words to celebrate spontaneity, presence and the joy of being alive allowing women to connect with nature themselves, with confidence. Inspired by a desire to roam and shaped by the beautiful reality of home, Life Is Beautiful is an expression of connection, or reconnection with nature. Playful, expressive, mood enhancing statement prints, colours and design that encapsulate the feeling of summer, sit alongside grounded, sophisticated palettes and fabrications synonymous with Seafolly. The collection is the perfect partner for active pursuits or summer staycations, inspiring confidence as you bask in the beauty of our island home. Life Is Beautiful mixes classic Euro Summer style (think fruity florals, texture gingham and palm prints, straight from an Amalfi postcard) with grounded, eathy tones.