Marc Cain TV Spot 1 - Spring/Summer 2016

The Marc Cain adverts for the Spring/Summer 2016 Campaign will be broadcast on prime-time TV in Germany, Austria and the Netherlands, from Monday 7th March 2016. Download the song and get to know more about the songwriter here: https://www.marc-cain.com/blog/en/interview-with-max-rosenberg/ The fist collections theme "Be Lucky" is inspired by the strong women of the 70s such as Jane Birkin, Bianca Jagger or Jerry Hall. Get Lucky defines a feminine and confident look that plays with new forms and silhouettes. Light powder and terracotta shades combined with black, as well as simple cuts, unique prints of koi fi sh or minnows and fringes dominate the look. Coats and jackets play an important role and appear in several variations: fun-velour bonded coats, double-faced military-style coats, short tweed jackets, summer-down jackets with detachable buttoned fringes made of silk organza and velour fringe jackets. They are combined with printed pants or neoprene laser-cut skirts. Mohair knit dresses and sweaters with long fun-velour fringes are of some of the collection’s highlights. Creased chino pants with glitter effects shake up the feminine looks. The sophisticated blouse and dress pants set exudes elegance and ease. The selection of shoes is dominated by braided-leather platform sandals and sneakers toe-capped with metallic leather. Small scarves, fringed bags and freshwater-pearl necklaces put the fi nishing touches on the look.