Schön! presents | call me norma

Photographer Quentin Le Gallo takes us to Bates Motel in this Schön! online editorial, where Luc Bruyere stars as Norman and Norma. Fashion by Tatiana Dumabin transitions from preppy to catty, in looks by MSGM, Prada and Vivienne Westwood, and Cristina Villa has the red lipstick ready for Norma’s coming. Infatuation and obsession come to life in the accompanying video by Gabriel Fruchet Lacharpagne, giving a colourful, queer twist to a Hitchcock classic. schonmagazine.com/call-me-norma/ photography. Quentin Le Gallo fashion. Tatiana Dumabin make up. Cristina Vila model. Luc Bruyere @ City Models fashion assistant. Dorothee Empost production. Gonzalo Ponce video. Gabriel Fruchet Lacharpagne