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Sportmax Spring Summer 2027 Runway Show
DescriptionSportmax’s SS27 collection emerged from the intensity of a canicule, soaring heat sweeping across the world, and investing each design with the longing for lightness. From Milan to Venice, Paris to Tokyo, the studio witnessed the toil of workers and commuters through the scorching heat, informing the season’s uniformedMore
Sportmax’s SS27 collection emerged from the intensity of a canicule, soaring heat sweeping across the world, and investing each design with the longing for lightness. From Milan to Venice, Paris to Tokyo, the studio witnessed the toil of workers and commuters through the scorching heat, informing the season’s uniformed archetypes suited for the future. Sheer tailoring, lucite accessories, gradients built from layers of see-through colour, the search for freshness runs through every silhouette.
Discover more on.sportmax.com/SS27-Show
Styling: Jacob K
Make-up: Siddhartha Simone
Hair: Damien Boissinot with GHD Italia #ghdxSportmax
Casting: AnD Casting
Music composition: Senjan Jansen with "under the sun, beneath the rainfall" by Logic1000
Composed & Produced by Thomas McAlister, Samantha Poulter
Published by Because Editions / Downtown Music Publishing LLC
(P) 2025 !K7 Records - a division of K7 Music GmbH
Courtesy of K7 Music GmbH
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