M.A.D.Gallery - Sherman's Journey to The Dubai Mall

We have good news: our MB&F M.A.D.Gallery in Dubai has just moved to an incredible new spot in Dubai Mall! First opened in January 2016 in the Alserkal Avenue creative district, the gallery was a surprisingly rapid success, surpassing our expectations; it has played an essential role in boosting our awareness and sales in the region. 16 months later, after in-depth discussions with our local retail partner and operator of the gallery, Ahmed Seddiqi & Sons, we felt it was time to go to the next level. The recent extension of the Dubai Mall offered the perfect opportunity. The Dubai gallery is our third location, after the innovative concept’s first unveiling in Geneva in October 2011 followed by Taipei in 2014. The galleries present mechanical and kinetic art from artists around the world, alongside our own MB&F Horological Machines and co-creations.