Andrea Bescond for Pomellato for Women 2024

Andrea Bescond, a French author, director, actress and victim of childhood assault, courageously stands up for women survivors of violence and hypothesizes how to uproot the problem, “If, one day, we really allow our sons to cry, to be sad, if they are not asked to always be powerful, to be winners, to possess… then maybe they will have another vision on the woman’s life.” Originally created to honor International Women’s Day, the campaign confronts the persistent and worldwide problem of violence against women, pondering what we can do to eradicate it. #Pomellato #PomellatoforWomen #InternationalWomensDay Creative Director: Igor Ramírez García-Peralta