La Milano Fashion Week SS26 apre le porte al pubblico con BICONIC - Fashion Channel Chronicle

La Milano Fashion Week SS26 apre le porte al pubblico con BICONIC - Fashion Channel Chronicle An event that breaks the boundaries of the traditional runway, creating a hybrid stage open not only to buyers and the press, but also to the final consumer — who becomes an active part of an inclusive and cultural experience. This is B-ICONIC, the new format that combines fashion, music, and lifestyle, debuting in the official calendar of the Camera Nazionale della Moda Italiana for Milan Fashion Week on September 23, 2025. The project, under the patronage of the City of Milan and designed to celebrate a new generation of brands and contemporary lifestyle, was created by three visionary experts with a global network. Giulio Di Sabato, a pioneer in international fashion distribution, founded Sari Spazio Showroom and chairs Best Showroom. He is a Knight of the Order of Merit of the Italian Republic, former President of Assomoda, and currently serves as Honorary President of Assotemporary and Vice President of FNAARC Milan. Simone Ruggeri, CEO of the Milan-based agency Caremoli & Ruggeri, has worked on global projects for brands such as Lamborghini, Coca-Cola, Luxottica, and Costa Cruises, and is currently Fashion and Marketing AI Director for The Rob Rockefeller S.C. Mitch Mihic, founder of Milk & Roses Fashion, is an expert in wholesale, sourcing, and global strategy, with over 30 years of experience across Europe, North America, and Asia. He supports emerging brands in product