Versus Versace Spring Summer 2018 - Advertising Campaign

LET’S GET REAL Versus rides through Los Angeles with a street cast of local Cali-Venetians for the Spring Summer 2018 advertising campaign. Called “Sub Versus 2”, this is follow-on from the “Sub Versus” campaign of FW17, and is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community, who are found claiming it at the skate park, the beach or the boardwalk. This is a cast that reaffirms the rise of personality and anti-conformity through a road trip - where individuality is beautiful, and inclusivity is everything. Never doubting their style, the cast posts up at the spots in LA where there’s no such thing as judgement and racism, and there is no norm. Just fun vibes and the freedom to be part of the chaos. MEET THE CREW creating the culture of their city: Olan Prenatt takes to the skate park, where he feels at home. Musician Lindsey Shreds finds himself in beats that aren’t afraid to stray from the norm. Visual artist, Ama Elsesser finds hope in her passions. Models Hayley Ashton and Lilya Reid are not afraid to live for today. Model and car enthusiast, TJ lives for spontaneity together in the LA scene together with models Marley Camacho and Dagsen. Actress and Venice beach native Fig Adben is inspired by her hometown. Shot by photographer Ben Stills, the Versus Spring Summer 2018 campaign blends the playful energy of Versus with the distinctive s