Maurice Lacroix is appointed the horology partner of Kia Motor's new luxury automobile, the K900

Maurice Lacroix is pleased to announce its collaboration with Kia Motors. When the internationally acclaimed automobile giant began developing its new flagship luxury sedan, the company wanted to provide its customers with a unique driving experience including the presentation of time using finest Swiss know-how. Kia very quickly turned its attention to Maurice Lacroix. The two companies share similar values with a passion for design and a love of precise mechanical craftsmanship. Throughout the design process, both brands have worked together, honing the styling to augment readability and ensuring stringent quality controls have been met. To celebrate this successful partnership, Maurice Lacroix has also produced two special edition Masterpiece models exclusively for K900 owners".