Monica Shah On 15 Years of Jade and the Grassroot Artisan Project

Jade, the fashion and craft brand by Monica Shah and Karishma Swali marks 15 years of its inception with The Artisans Project. While Jade’s parent company, the Mumbai-based Chanakya School of Craft collaborates with global luxury brands for couture, especially with Dior, The Artisans Project is home-grown and focussed on the grassroots. It takes a creative step by working with select heritage crafts for global-local couture. Shah speaks about Jade’s decade and half, the brand’s future goals, working with celebrity, the vision for the Artisanal Project and what matters to her as a designer known for bridal couture.