Sowas von Ready | Zalando x DFB

Feel that? The World Cup summer is here, and the energy is completely electric. We’re dropping into the inner circle with the DFB: because getting ready for the World Cup is about way more than the 90-minutes on the pitch. It’s the raw anticipation, the obsession and the rituals that connect players in the tunnel to fans in the streets. The stage is set. The squad is ready. Let’s make history. Celebrating our official partnership with the DFB, the ‘Sowas von Ready’ campaign captures the preparation and shared rituals that unite an entire country. From the intense focus in the locker room to the energy out on the streets, every single ritual matters when you're preparing for the world stage. The countdown is over. We are sowas von ready. #DFB, #Zalando, #WorldCup --- Zalando is one of Europe's largest online shops: we have clothing, shoes, bags and accessories for the entire family, as well as a wide range of beauty, sportswear, sporting equipment and designer brands. Zalando brings you the latest fashion trends from top international brands with free delivery and free returns. www.zalando.com Follow us on Instagram Global: https://instagram.com/zalando Follow us on Instagram DE: https://instagram.com/zalando.de Follow us on TikTok Global: @zalando Follow us on TikTok DE: @zalando.de