Can Women Save The Watch World?

The world of fine watchmaking has long been associated primarily with male consumers, even though studies have shown that women understand luxury better and have stronger, more crisis-proof consumption patterns. What's the key to bringing the watch industry more in line with the needs of the female customer and could this mean better watches for everyone? Moderator: Rachel Felder, Journalist and Author Speaker(s): Greg Simonian, Westime / Josh Shanks, Watchonista / Roberta Naas, Writer / Fabienne Lupo, Fondation de la Haute Horlogerie / Elysze Held, Fashion director/stylist