Great chemistry: Live talk with Patagonia

Nearly a decade ago, Patagonia and the GORE-TEX Brand started toward an impossible goal: To remove water-repelling perfluorinated chemicals (better known as PFCs and PFAS) from the waterproof fabrics in outerwear, without compromising performance. The result is an entirely new standard for technical shells, and you’re invited to hear how we did it. Join Matt Dwyer, who leads Material Innovation at Patagonia, and Lara Wittmann, Global Strategic Marketing Lead at W.L. Gore & Associates, for a live talk about the evolution of our latest membrane. Matt Dwyer Matt Dwyer is the Head of Product Impact & Innovation at Patagonia, where he works at the intersection of technology, business, and advocacy, and leads the company’s efforts to address the root causes of the social and environmental effects of running a business – its carbon, waste, water, and chemistry footprint from its supply chain. Matt has a background in materials science and engineering and previously led technology development at W.L. Gore & Associates. Lara Wittmann As Global Strategic Marketing Lead at W.L. Gore & Associates, Lara focuses on marrying consumer needs and industry trends with cutting-edge product development and purposeful innovation. Lara recently led the launch of new GORE-TEX products with ePE membrane and also teamed up with Patagonia on the launch of GORE-TEX laminates made with recycled BIONIC textile. An avid skier, Lara's love for the outdoors informs her professional endeavors, ensuring that