HUI | Shanghai Surprise

HUI | Fall Winter 2020/2021 | AD Campaign in High Definition. #Shanghaisurprise A bohemian femininity, in a dialogue between Paris and Shanghai, fascinated by the charm of a magnetic and intense cinematic atmosphere in which her soul can find itself. It is a clear declaration of intent the one that HUI makes with its new FW 2020 adv campaign: a story capable of transforming the rooms of the Grand Hotel Et de Milan into a cosmopolitan crossroads, between strong silhouettes and slightly noir inflections, combined with Chinese tailoring almost "dirtied" by an all-European contemporaneity. A dear dualism to the brand, that resolves itself in a chase of eastern rigor and western delicacy, immersed in an extremely saturated light that amplifies the mystery of the environment. Intense colors, that ideally recall the shades of tea, light up the model, almost surprised by the events: these garments combine tailoring with seductive floral jacquard; check patterns, translated into a spy and retro versions, are juxtaposed to luxurious leotards in decorated silk.