Interview: Dee Poon on Shirt Specialist PYE

The socialite-turned-managing director of shirt specialist PYE tells us why she only focuses on shirts, and why she names collars after mathematicians. Not only does Dee Poon have access to the technology, capital and connection in the industry, she has the best of them, all strung together with a driven mentality. She is involved, practically, in PYE and Esquel from the ground up, paying visits to their cotton farms in Xinjiang, giving green lights (and red lights) to shirt designs and store displays. To read the full story, please visit: http://hk.asiatatler.com/