Unfiltered Journey of Starting a Brand from Scratch

Hello and welcome back to Fashion Founders The Podcast. My name is Victoria Smith, and this week I'm joined with Lexi, The founder of Shop Nou and now Nou Shoes. She is a vintage sourcer and seller, and now a shoe designer with her very first shoe launching this Tuesday, May 20th. In this episode, she talks about not only her experience sourcing vintage and being one of the first in this space, selling on Instagram. But also the changing landscape like has the vintage market reached its peak? Will tariffs bring prices even higher? Is it too saturated? How can you differentiate, and more. As well as the founding story of her brand, all the nos and challenges that she faced, and how she really used this as motivation to launch her future vintage shoe brand. I had so much fun recording with Lexi. I'll let her take it from here, so let's get into the episode. Follow Fashion & Founders: Podcast IG: @fashionandfounders Podcast Substack: Fashion and Founders Podcast Website: fashionandfounders.com Podcast TikTok: @fashionandfounders Podcast LinkedIn: Fashion and Founders Podcast YouTube: Fashion and Founders Podcast Links: Shop My Victoria Pickle Closet: @victorias Locker Links: Locker Follow Lexi and Shop Nou: Lexi IG: @bohochicken Shop Nou IG: @shopnou_ Nou Shoes: https://noushoes.com/ Follow Fashion Routes: Fashion Routes IG: @thefashionroutes Fashion Routes Info: https://fashionroutes.com/ Thanks for listening!