Knowledge Is Currency: D'Wayne Edwards on Retail, Design, and Building the Only Design-Focused HBCU

In this episode of the Sneaker History Podcast, hosts Robbie Falchi and Mike Guillory interview Dr. D'Wayne Edwards, a legendary sneaker designer and founder of Pensole Lewis College of Business and Design, a footwear design academy. They discuss the evolution of sneaker culture, the influence of athletes and pop culture on sneaker design, and the importance of authenticity in marketing. D'Wayne shares insights on the sneaker industry, advice for aspiring designers, and the significance of community engagement. The conversation also highlights the adidas Business Track initiative, which aims to bridge the gap between retail and sneaker design, emphasizing the value of knowledge and creativity in the industry. More Info: https://www.plcdetroit.com/ SUPPORT THE SHOW: Donate Through Venmo: https://venmo.com/u/sneakerhistory Buy Me A Coffee: https://buymeacoffee.com/nickengvall Early Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistory Subscribe on Substack: https://substack.com/@sneakerhistory Join our Discord Community: https://discord.gg/xJFyWmWgza If you are interested in advertising to our audience, contact us: podcast@sneakerhistory.com CHECK OUT OUR OTHER SHOWS: For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fm For the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.com For the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.com For the Creators & Creatives - Outside The Box: http