#PUMAxBALMAIN CREATED WITH CARA DELEVINGNE

Fighting the good fight. That’s what the new campaign for PUMA x BALMAIN created with Cara Delevingne is all about. The powerful, boxing-inspired, interactive campaign focuses on real-life stories of people who are actually fighting today’s good fights: those bravely taking a stand for what they believe in and those defending everyone’s right to be themselves. The campaign's creative direction and video directed by Philippa Price, images shot by Brianna Capozzi highlights a beautifully diverse group of individuals from all parts of the world and a wide range of fields—art, sport, music, dance, academia and literature—each with an inspiring story to share. Filled with tales underlining the power of human connection and inclusivity, the campaign for the PUMA x BALMAIN created with Cara Delevingne collection will launch on November 21st. #PUMA #BALMAIN