AirLight Pro, Professional Hair Drying Technology | L’Oréal Professionnel

For over a century, hair dryers have relied solely on intensive convection heat ; now, hair drying enters a new era powered by light. In partnership with Zuvi, L’Oréal Professionnel introduces AirLight Pro, a CES® 2024 Innovation Award-winning professional hair dryer engineered for both salon pros and at-home users. By combining high-speed airflow, optimized heat, and direct infrared light, AirLight Pro targets water molecules directly to accelerate evaporation. This breakthrough technology reduces heat exposure time, delivering faster drying without thermal damage, while significantly reducing energy consumption. RESEARCH & DEVELOPMENT L’Oréal Professionnel & Pro Stylists: Co-developed and validated in collaboration with professional hairdressers worldwide to withstand intensive daily salon use across all hair types and textures. KEY FIGURES & PROVEN RESULTS • Up to +21% faster drying • Up to +55% more hydration locked-in for smoother, shinier hair • Up to -19% less energy consumption • 0 heat damage to the hair fiber • CES® 2024 Innovation Award winner PRODUCTS / LIVE FORMULATIONS • AirLight Pro: First professional hair dryer powered by infrared light technology, featuring 2 high-precision attachments and fully customizable pro modes for tailored temperature and airflow settings across all hair types. CHAPTERS 00:00 The evolution of hair drying 00:18 Introducing AirLight Pro infrared light technology 00:35 Fast drying with zero heat damage 00:43 Co