being MISSONI

The film that tells the story of this iconic brand through the voice of the true protagonists: Rosita, Angela e Margherita. Three generations of women who made the story of the italian fashion and still continue to invent new communication forms. With testimonials from Edward Enninful, editor-in-chief at British Vogue; Tim Blanks, editor-at-large at Business of Fashion; Patricia Urquiola, architect and designer; Mariuccia Casadio, art consultant and contributor at Vogue Italia; Angelo Flaccavento, fashion critic and Rachel Hayes, artist. Produced by Michele Bongiorno’s Good Day Films and Sky Arte and directed by Ruggero Gabbai, the documentary is the first film that offers a broad, in-depth and accurate look at one of the most historic and long-lived Italian fashion houses.